Apple Set to Offer Trade-Ins for Old iPhones

Published 17 Sep 2013 by Paul Turner




 

The business of buying unwanted mobile phones is growing, boosted by the constant replacement of handsets for customers on mobile phone contracts. If this week’s rumours are to be believed, part of Apple’s big September reveal will be their iPhone trade-in programme.

According to the reports, Apple has already distributed materials and literature to its stores to support the programme, and iPhone owners can expect to receive anything up to £160 for their old iPhone.

The fate of traded-in iPhones on the Apple programme is likely to be the same as that of handsets traded in through other programmes – being sold in the emerging markets of China, India Latin America and Russia. Offering cheaper iPhone handsets to the emerging markets will help Apple’s struggle to gain ground in areas where Samsung currently reigns.

Second-hand iPhones remain incredibly popular, both in the UK and overseas, as savvy shoppers are happy to sacrifice the latest releases in exchange for a cheaper price tag.

Apple also hopes that taking older iPhone models out of the market will result in better sales of new products. Apple has often had a problem with ‘cannibalism’, whereby some products, even pre-owned ones, eat up the market share of another product line, or new product lines.

 





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